Top 9 real estate tech trends for 2025

Throughout the history of real estate, new technologies have transformed industry norms. Real estate professionals have embraced innovative tools and solutions since the launch of the Multiple Listing Service (MLS), and the sector shows no sign of slowing down.

Technology will continue to evolve in 2025, and so will client expectations. Real estate professionals can streamline operations and enhance client satisfaction by staying on top of emerging technology. This guide explores nine emerging real estate and property management technology trends along with key steps to start implementing the latest solutions.

Key takeaways

• Real estate professionals will continue to use software to drive greater efficiency and client satisfaction.
• Companies will turn to big data to support smarter business decisions in 2025.
• Artificial intelligence (AI) and machine learning (ML) will improve workflows, anticipate industry changes, and proactively assess client needs.
• More companies will save time and reduce errors with workflow automation technology.
• Due to increased cybersecurity threats, professionals plan to invest heavily in data protection measures.
• Tailoring messages to individual leads and clients with hyper-personalization features is an increasingly popular tactic.
• Optimizing websites, forms, and communications for mobile devices continues to be an important priority.
• Emerging technologies like blockchain, virtual reality, and the Internet of Things (IoT) are reshaping the industry.

How is technology changing real estate?

With new software and solutions, professionals can drive greater efficiency and client satisfaction. Proptech — a term that refers to digital tools used within real estate — streamlines workflows and increases convenience. There are many uses for this technology, from quickly listing properties online to streamlining communication with project stakeholders.

Because real estate is competitive by nature, proptech has become the standard for individuals and companies looking to pull ahead. Staying at the forefront of industry tech trends empowers real estate professionals to stand out, win more clients, and expand business.

Read on to discover what top tech trends in real estate are expected to make headway next year.

9 real estate tech trends and strategies for 2025

1. Build a foundation for intelligent insights with big data

Real estate companies will collect and process more information to support smarter business decisions in 2025. The term “big data” refers to large, complex datasets generated from multiple sources. In real estate, these databases can encompass everything from tenant preferences and building system information to market trends and property values. Paired with the right analytical tools, big data creates significant advantages by revealing ways for real estate professionals to get ahead.

Steps to follow this trend

• Identify data sources: Evaluate sources of information such as government agencies, data aggregators, and property data providers. Select those that offer accurate data points relevant to company needs.
• Develop effective pipelines: Choose tools that can consistently process and clean a large volume of data to prepare it for analysis.
• Establish quality control practices: Use technology and enlist staff to check facts and findings for accuracy to minimize errors.

2. Automate and analyze with Artificial Intelligence (AI) and machine learning (ML)

More professionals are employing intelligent automation systems to improve workflows, anticipate industry changes, and proactively address client needs. AI takes over tedious processes and extracts insights from data, while ML algorithms learn from feedback and continuously improve AI’s capabilities in real time. This technology pulls from large datasets to produce work with greater foresight and tailor services to client preferences.

Some of the most powerful AI and ML applications include:

• More accurate property valuations
• Automatic, personalized client recommendations
• Market predictions
• Analysis to optimize investment strategies

New research found that generative artificial intelligence (GenAI) could potentially generate between $110 and $180 billion for the real estate industry alone. Investing in emerging technology now will better position real estate professionals in the years to come.

Steps to follow this trend

• Start with data: Acquire high-quality datasets that will enable AI and ML tools to generate reliable insights.
• Prepare a strong AI/ML strategy: Set goals for the technology and develop use cases with the strongest potential to benefit business.
• Assign stakeholders to uphold best practices: Assemble a dedicated team to ensure AI and ML solutions are used in effective, ethical, and compliant ways.

3. Boost efficiency with workflow automation

Next year, companies will continue to save time and reduce errors by automating routine and manual tasks.

Process management platforms let real estate professionals reduce repetitive tasks with custom automations. Automating tasks like managing files, scheduling showings, following up with leads, and generating reports not only saves time, it helps boost:

• Efficiency: Enable faster, smoother operations with simplified processes and effective document management.
• Productivity: Get more done in less time by putting routine tasks on autopilot.
• Accuracy: Minimize mistakes by automating error-prone tasks.
• Security: Protect sensitive client and property transaction data with built-in security features.
• Scalability: Scale operations easily with cloud-based automation solutions that adjust up and down with business needs.
• Better business relationships: Delight clients and partners with streamlined processes that make services more efficient.

Steps to follow this trend

• Determine automation needs: Document company processes to see which tasks can be automated. Look for actions that are time-consuming, tedious, redundant, and don’t require human input.
• Invest in the right platform: Select tools that bring the most operational and financial value. Factors to consider include use case suitability, integrations, and vendor reviews.
• Never stop optimizing: Strategize ways to improve automated workflows. Schedule reviews to account for changes in the industry and business.

Related read: What is workflow automation and how can it help your business?

4. Enhance security to meet rising threats

Due to increasing cybersecurity concerns, real estate professionals will need to invest in additional measures to protect client and company data.

According to the April 2024 Global Financial Stability Report, the cost of cybercrime is rising. Since 2017, extreme financial losses have more than quadrupled to $2.5 billion. With stakes so high, companies must make savvy decisions to safeguard sensitive information around real estate transactions and investments.

Steps to follow this trend

• Make sure all systems are secure: Only use solutions that meet strict cybersecurity standards. All the platforms you use daily — such as workflow automation, document management, and AI systems — must protect data at every touchpoint.
• Activate document security features: Make sure files are encrypted at-rest and in-transit with protections like access controls and multi-factor authentication.
• Only work with trusted cybersecurity vendors: Read customer reviews and speak with representatives to choose only the most reliable solutions.
• Turn on the highest level of encryption: Enable 256-bit encryption so that confidential data will be indecipherable if cybercriminals ever gain access.
• Evaluate compliance standards: Review regulations and guidelines around how to secure sensitive company and client information. Avoid fines and reduce the risk of breaches by meeting all legal requirements for data protection.

5. Engage clients with hyper-personalization

Tailoring messages to individual clients with data and automation is an increasingly popular commercial real estate technology trend. Unlike personalization, which creates content for unique audience segments, hyper-personalization develops custom materials and ads for specific people. This tactic can increase value for current clients by providing service recommendations relevant to their interests. On the sales side, it also boosts acquisition with a more targeted marketing strategy.

Steps to follow this trend

• Track client preferences: Use client relationship management (CRM) tools to collect data points such as budgets, locations, and property interests. Hyper-personalization solutions require a robust store of information to be effective.
• Use hyper-personalization tools: Invest in tools that generate hyper-personalized assets to attract new clients and produce tailored recommendations for existing ones.

Related read: What is hyper-personalization? Benefits and key features explained

6. Prioritize mobile access

Given that over 60% of all website traffic comes from mobile devices, providing mobile accessibility for websites, forms, and digital communications is a rising priority. Smartphones are an essential tool to connect with clients and leads while getting work done on the go. By optimizing online experiences for people’s phones, real estate professionals can improve the customer experience too.

Steps to follow this trend

• Use a mobile-friendly e-signature tool: Adopt an electronic signature platform that lets staff sign documents on mobile devices. By enabling this on-the-go feature, company stakeholders can approve decisions and contracts faster.
• Make use of mobile apps: Conduct business through real estate apps (such as Zillow or Redfin) so that clients have easy access to services and information from their phones. Offering this level of convenience improves client loyalty.

7. Improve records management with blockchain

New data storage solutions are helping real estate professionals keep transaction records accessible and safe from hackers. Blockchain provides a secure database where information can be easily updated and made available to multiple people at once. This technology also stores permanent and immutable copies of documents. With records on the blockchain, teams and clients can prove when contracts and agreements have been signed.

Steps to follow this trend

• Explore blockchain platforms: Research options for adopting blockchain technology and seek out platforms that improve security and transparency.
• Educate clients: Encourage client adoption by explaining how blockchain technology provides a secure, easy-to-access, irrefutable record of transactions.

8. Let clients explore properties from anywhere with virtual reality (VR)

High-tech real estate companies will use virtual reality (VR) systems for immersive property showings. VR allows clients to experience a property as if they were walking through it — even from halfway around the world. These types of showings make it easy to work with clients in new locations and help potential buyers get the information they need to make a purchasing decision.

Steps to follow this trend

• Invest in VR tools: Assess VR technology partners that could help you provide virtual showings.
• Advertise the use of VR: Market the use of virtual showings as a differentiator and a convenient benefit for prospective clients.

9. Enhance property portfolios with Internet of Things (IoT) automation

Integrated, cloud-connected devices that optimize building operations are becoming more widespread. IoT technology enables smart home features — such as automatic locks and thermostats — to improve security and energy efficiency. Tech-savvy buyers will be excited about the benefits of these features, and real estate professionals will start investing in or selling more estates with IoT technology to appeal to this growing client base.

Steps to follow this trend

• Stay up-to-date on IoT advancements: Research IoT developments to stay at the forefront of real estate innovation and make informed decisions about which properties to invest in.
• Highlight smart home features: Promote homes and buildings with IoT technology, emphasizing the advantages of owning this type of property.

Conclusion: Get ahead of the curve with cutting-edge tech trends

From automations that maximize efficiency to virtual showings and smart homes, real estate professionals can expect exciting new trends to sweep the industry landscape in 2025. New innovations are making an impact on the real estate sector, providing significant advantages for early adopters.

To keep up with progress and reap the benefits of innovative solutions, follow the steps we’ve outlined for each of the real estate tech trends in this article. With the right technology investment strategy, real estate businesses can face the future with confidence and outperform competitors.