5 Ways Printing and Publishing Professionals Can Improve Client Relations

Maintaining a solid reputation for top customer service in every project you manage is essential to staying ahead of your competition. Review these tips to make sure you’re doing everything you can to attract and retain top clients — and if not, see how simple it is to work these best practices into your daily routine.

1. Get some face time.

Face it: You’d love to talk to clients in person rather than communicate via voicemails or emails. But is it nearly impossible to have time and resources to meet face to face? If so, you’re potentially depriving your company of beneficial partnerships.

Fortunately, technology advancements have made it possible for people to get the face time they need — even if they’re not in the same room. A professional HD video conferencing software solution on your office computer or mobile devices will let you see and hear your clients immediately, no matter how far away they are. You can even set it up to share your screen with others and vice versa, making remote collaboration seem just as intimate as being in the same room for a meeting.

2. Go mobile.

Fact: Graphic designers, business owners and more are spending more time managing projects from their smartphones and tablets. The more you can do for your customers when they’re outside the office — or when you’re not at your desk — the more they’ll appreciate your efforts.

For example, this means you should make sure you and your colleagues can view specs they send out in the field for a quick review and note any changes needed. If you can’t provide fast feedback, the delay in response can create tension and confusion. These days, you need to be able to review plans and submittals anywhere 24/7 to meet clients’ expectations.

3. Share files simply and quickly

For optimal collaboration, everyone needs convenient access to project files so updates occur fast and consistently. There’s not only an inconvenience and delay in time using email or FTP to share design proofs and other documents — there’s a real likelihood that if it’s a large file size, you’ll need to break down the files into smaller parts to send them to clients to put them back together. Not exactly the best customer experience.

To resolve this, add a cloud-based file-sharing solution that’s reliable and quick to use and can hold an unlimited number of your files without needing backup. It should let you easily share large project files back and forth in one piece from your web portal or Microsoft Outlook account; note changes and when they happen; automatically sync the latest files to everyone’s devices; and retrieve previous versions that existed even four weeks earlier. With the right professional file-sharing solution, you’ll be making project deadlines while fulfilling the needs of everyone involved.

4. Make signing documents simple.

Wasting time tracking down clients to sign approvals on projects, contracts or other documents? With electronic signatures, you simply upload a document, email it to recipients, have them review and sign it, and it returns to you automatically. That’s all!

A legally binding e-signature avoids missing or incomplete fields in contracts, proposals and more. Users follow a guided signing process to fill out required form fields that makes it virtually mistake proof. Signature pad, type-to-sign and touchscreen interfaces allow your clients to sign documents just like writing by hand.

E-signatures let you close deals and projects in minutes and track when someone has viewed and signed your document. Your clients no longer wait on faxes or deliveries of paper copies from you, and they know exactly where to sign — even if multiple signatures are required. It’s that simple.

5. Expect good customer service in return.

Doing business is a two-way street. Just as you’ve established high professional standards, the software services and tools you choose should reflect similar professionalism.

Start with your initial interaction:

    + How simple is it for you and your staff to learn how the tool?

    + How well does it integrate with your existing systems?

    + Does it operate efficiently whenever you need

Then consider ongoing operations with that client’s products or services:

    + Can they assist with your customized branding efforts promptly?

    + Is customer care available to assist you 24/7 when you have problems with a mission-critical project?

    + Can they handle your needs as your business expands?

You need to work with the best in order to progress successfully with your projects. Expect services and software that claim to be helping you to deliver quality products from signup onward.

Citrix ShareFile: The best solution for best practices.

As an all-in-one, cloud-based solution, Citrix ShareFile provides you with the user-friendly, trustworthy tools you need to enhance client relations. With a ShareFile account, you get unlimited storage space where you can organize and share files and folders at your conv enience — even right from your inbox. Access, edit, share, request and view files on the go with our mobile apps. You can share files and folders up to 100 GB in size with clients whether you are in the office or out in the field, just with a few clicks. Our RightSignature feature makes obtaining and tracking signed documents a breeze. And we swiftly integrate with your business workflow and are ready to help you at all times with one-on-one, 24/7 customer support.

Visit www.ShareFile.com to learn more about how ShareFile can work for you.

Ready to try ShareFile? It's free for 30 days. No credit card required.

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