Stop Reading Business Books And Start Reading Darwin

Written by on June 20, 2013 in Business - No comments

ForbesJesse Lipson suggests that entrepreneurs have more to learn from the theory of evolution than from business books in today’s column on Experts can cobble together theories based on past performance, he says, but predicting the future based on the past is dangerous territory.

Why is it so hard to map a path to success based on best practices of the past?

“Companies are very much subject to the whims of the environment around them,” Lipson writes. “Political, social, technological, and competitive environments evolve and change constantly, in complex ways. While one situation may call for a humble and even-keeled leader, another may call for a confident and energetic one. And no book or pundit can reliably predict how the interplay of these changes will affect any one company.”

Read more here and follow Jesse’s column every Thursday at

About the Author

Melinda Vaughn is the senior manager of content at Citrix, where she leads the content team in writing for a wide variety of marketing initiatives and helps develop and build the all of the Citrix brands, including ShareFile. She worked in higher education communications for 15 years before joining Citrix.