Stop Reading Business Books And Start Reading Darwin

ForbesJesse Lipson suggests that entrepreneurs have more to learn from the theory of evolution than from business books in today’s column on Experts can cobble together theories based on past performance, he says, but predicting the future based on the past is dangerous territory.

Why is it so hard to map a path to success based on best practices of the past?

“Companies are very much subject to the whims of the environment around them,” Lipson writes. “Political, social, technological, and competitive environments evolve and change constantly, in complex ways. While one situation may call for a humble and even-keeled leader, another may call for a confident and energetic one. And no book or pundit can reliably predict how the interplay of these changes will affect any one company.”

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