Recap of Gartner Portals, Content & Collaboration Summit

Social. Mobility. Context awareness. Nontraditional content. User experience. Consumerization. All of these were hot topics at the Gartner Portals, Content & Collaboration Summit in San Diego last week.

After scoring the highest possible rating given in Gartner’s MarketScope for Enterprise File Synchronization and Sharing*, it was fitting for Citrix to exhibit its solution to business and IT leaders at the event.

In the MarketScope review, Citrix ShareFile’s strengths included integrations with Citrix Receiver, Citrix XenDesktop, Citrix XenMobile and Citrix Podio, as well as the multi-product aspect of our portfolio including sync tools, mobile apps and more. We saw the effect these integrations can have in action at the summit, as attendees at the event were especially interested in how the ShareFile product works within their current Citrix environment.

A highlight of the event was a presentation on “Solving the Dropbox Problem “ by Bill Carovano, senior director of product management for Citrix ShareFile. The session focused on risks associated with employee use of unsecure, consumer-style cloud services to access and share company data. Bill explained that it’s time for IT to provide an enterprise-ready and secure solution that meets user mobility and collaboration needs. He also shared success stories from retail, financial, government, healthcare, education and manufacturing organizations who found the balance between security and compliance requirements and user mobility needs.

The Gartner Portals, Content & Collaboration Summit was a great success for the Citrix ShareFile team in 2013. Check out a photo of our booth below!

http://deliver.citrix.com/WWEM0313SFGARTNERMARKETSCOPEDL.html

* Gartner “MarketScope for Enterprise File Synchronization and Sharing” by Monica Basso, Jeffrey Mann, February 12, 2013.

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About the Author

I’ve been working for Citrix since 2001 in several different roles. In my current role I am responsible for generating demand for all Services business (Support, Consulting, Education) units in Citrix. This involves – Developing inbound and outbound marketing/content marketing programs – Measuring success of each demand marketing campaign to ensure intended results are achieved – Adjusting campaigns as needed and support innovative approaches to initiate new demand marketing campaigns and programs to achieve goals. – Interacting with all functional areas to coordinate any requirements/support for campaign planning and execution.   In my previous role I managed a team of Content Strategists, Technical Editors and Online Social Media & Technical Community Specialists based in multiple geographic locations. In the last few years I started some innovation projects around knowledge sharing, for instance a series of online technical videos – http://community.citrix.com/pages/viewpage.action?pageId=99418516 I am used to lead the Social Media initiative for Citrix Support WW.   I setup and managed their social media channels – Twitter (http://twitter.com/citrixsupport) and (http://twitter.com/citrixreadiness) – Facebook (http://www.facebook.com/citrixsupport) – Blogs (http://community.citrix.com/blogs/citrite/davidmcg) – LinkedIn group (http://www.linkedin.com/groups?gid=3139565&trk=hb_side_g)