Small business owners and entrepreneurs have heard the importance of mobile for years. Mobile is increasingly the most common way consumers research and shop. According to Forrester, a global research and advisory company, worldwide 4.8 billion people will use mobile phones this year. According to the recently released Zenith Media Consumption Forecast, consumers spend an average of 86 minutes a day using the mobile web, compared to 36 minutes on desktop internet.
While you may think your business is mobile-compliant, a mobile-responsive website is simply not enough anymore. If you want to grow your small business, you must also focus on mobile sales, marketing, email and payment.
Let’s look at specifics:
- Mobile search. According to the Global Web Index, 80% of searches start on smartphones and 47% begin on tablets. More importantly, 80% of mobile searches lead to a positive consumer action and 50%of purchases occur within one hour of a mobile search.
- Mobile commerce. Nearly half of shoppers says it’s now easier to buy products on mobile devices.
- Mobile marketing. It is predicted that mobile ads will outpace desktop ads by 2017. Email marketing sees an ROI of 4300% with 74% of consumers saying they welcome email marketing messages from companies.
- Mobile payments. Almost half of Americans use or want to use mobile payments and want more stores and service businesses to accept mobile payments.
There is even more to learn about the mobile revolution, so I hope you’ll join me August 31 at 2 pm ET for a free webinar that will delve deeper into each topic.