Jesse Lipson: How to avoid a pivot

ForbesEntrepreneurs hear a lot about ‘The Pivot’: stories of startups that made major changes mid-course to save the company. In his column this week, Jesse Lipson offers tips on how startups can avoid the need for a dramatic and risky U-turn through some thoughtful planning and constant fine-tuning. “The startup CEO is responsible for making sure that the company is doing what it needs to so it can avoid the need for a major pivot down the road,” he writes. Check out for Jesse’s top three suggestions for CEOs who want to spare themselves the drama of an unnecessary pivot:

Follow Jesse’s column every Thursday at