Jesse Lipson: How to avoid a pivot

Written by on June 6, 2013 in Business - 1 Comment

ForbesEntrepreneurs hear a lot about ‘The Pivot’: stories of startups that made major changes mid-course to save the company. In his column this week, Jesse Lipson offers tips on how startups can avoid the need for a dramatic and risky U-turn through some thoughtful planning and constant fine-tuning. “The startup CEO is responsible for making sure that the company is doing what it needs to so it can avoid the need for a major pivot down the road,” he writes. Check out for Jesse’s top three suggestions for CEOs who want to spare themselves the drama of an unnecessary pivot:

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About the Author

Melinda Vaughn is the senior manager of content at Citrix, where she leads the content team in writing for a wide variety of marketing initiatives and helps develop and build the all of the Citrix brands, including ShareFile. She worked in higher education communications for 15 years before joining Citrix.