The importance of relationship marketing

Marketing techniques for small businesses have changed dramatically over the last 30 years. But some of the most significant changes have come about in just the past five to 10 years. Most of the marketing strategies businesses previously used to fuel growth are now either dated or just plain ineffective.

When you first started your career you probably used some of the following marketing strategies:

  • Cold calling
  • Direct mail for lead generation
  • Yellow page advertising

If these marketing strategies are working for you, please continue them. But if you want to really hit the mark in modern marketing, you need to update how you do business and start building relationships with people instead of talking at them.

The following up-to-date marketing strategies are a better way for the majority of small businesses to reach new people:

  1. Client referrals. Your clients will refer you to friends because of solid relationships, superior service and expertise or specialization.
  2. Professional referrals. The most effective way to build relationships is to meet people via a client or by networking in the community.
  3. Drip marketing via email and direct mail. This is probably the easiest and most effective marketing strategy to maintain and improve client relationships.
  4. Client events. Attend social or educational events with clients and friends of clients.
  5. Your website builds credibility between the time that someone hears about you and the time that you call.
  6. You should attend meetings regularly, participate, and be very, very passionate about the cause.
  7. Social Media. The importance of this new frontier cannot be stressed enough. This is a chance for you to interact with clients and prospects in a meaningful way.

Did you miss my webinar but want to know more about relationship marketing? Read the full white paper here or watch the complete webinar discussion here.

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