How to set up a day of service at your company: Three tips

One of the many reasons I’m proud to work for Citrix is our emphasis on helping people live and work better through our corporate citizenship efforts as well as our products. Every spring, I look forward to our Global Day of Impact (GDI), an organized day of service benefiting charities in the communities of our global offices.

As a previous member of the Citrix Raleigh office’s community service committee, I can tell you that planning a day of service takes careful planning and preparation in order to be successful both for your organization and those you choose to serve. If you are considering implementing a charitable day at your company, here are three helpful planning tips to get started:

Identify charities that align with your organization’s areas of focus.

If your company specializes in technology, like Citrix, then consider donating your time and resources towards those who need tech help. For example, my office organized a day of service with the Kramden Institute, where employees assisted with collecting, refurbishing and awarding computers to students and families without the devices in their homes. Whatever is your company’s niche, if you can apply your skills and resources where help is needed, then you can make a big impact.

Determine what kind of activities interest your employees.

In order to drive participation, you need to ensure that the activities you select engage your employees. At Citrix, we discovered that implementing an annual community service survey is a great way to gauge our employees’ passions and interests. Consider surveying employees on whether they would volunteer, when they would like to volunteer, and where they would donate their personal time and money. For instance, at the Citrix Raleigh office, we learned that our employees were most driven to assist with hunger, environment, early education, poverty, technology and animal welfare issues, so we used that data to shape our GDI activities. Learning about initiatives that most interest your employees will really help increase participation and engagement in your company’s day of service.

Set measurable goals for each charitable day.

As with any business initiative, you need to measure your charitable day’s success and level of impact. If your charitable day centers around feeding the hungry, then perhaps your goal should focus on how many meals employees are able to produce. Or if you want to host an environmental charitable day, consider setting a goal around how many trees are planted. No matter what type of activity you have planned for your charitable day, set a measurable goal to motivate your employees and know what level of impact your efforts have achieved.

I hope that these tips provide you with the tools needed for a successful day of service both for your organization and those you choose to serve! If you have any other ideas on how to best give back to your community, feel free to comment below or tweet us @ShareFile.

About the Author

I’ve been working for Citrix since 2001 in several different roles. In my current role I am responsible for generating demand for all Services business (Support, Consulting, Education) units in Citrix. This involves – Developing inbound and outbound marketing/content marketing programs – Measuring success of each demand marketing campaign to ensure intended results are achieved – Adjusting campaigns as needed and support innovative approaches to initiate new demand marketing campaigns and programs to achieve goals. – Interacting with all functional areas to coordinate any requirements/support for campaign planning and execution.   In my previous role I managed a team of Content Strategists, Technical Editors and Online Social Media & Technical Community Specialists based in multiple geographic locations. In the last few years I started some innovation projects around knowledge sharing, for instance a series of online technical videos – I am used to lead the Social Media initiative for Citrix Support WW.   I setup and managed their social media channels – Twitter ( and ( – Facebook ( – Blogs ( – LinkedIn group (