Follow Jesse Lipson on Forbes.com

Our VP and GM Jesse Lipson launches a new blog on Forbes.com today, The Contrarian Entrepreneur. His weekly posts aim to “challenge entrepreneurs to think differently about business.” In his first post, he challenges entrepreneurs to think beyond “The Apple Way” when creating a business plan. “Ron Johnson’s failure and subsequent ousting from JC Penney is a great reminder of the danger of taking Apple’s (or any one company’s) strategy and applying it universally,” he writes.

Read the full post and follow Jes every week: http://www.forbes.com/sites/jesselipson.