Follow Jesse Lipson on

Written by on May 30, 2013 in Business - No comments

Our VP and GM Jesse Lipson launches a new blog on today, The Contrarian Entrepreneur. His weekly posts aim to “challenge entrepreneurs to think differently about business.” In his first post, he challenges entrepreneurs to think beyond “The Apple Way” when creating a business plan. “Ron Johnson’s failure and subsequent ousting from JC Penney is a great reminder of the danger of taking Apple’s (or any one company’s) strategy and applying it universally,” he writes.

Read the full post and follow Jes every week:

About the Author

Melinda Vaughn is the senior manager of content at Citrix, where she leads the content team in writing for a wide variety of marketing initiatives and helps develop and build the all of the Citrix brands, including ShareFile. She worked in higher education communications for 15 years before joining Citrix.