Customizing for happy customers

Citrix ShareFile customers know how a little personalization can go a long way. Our branding team’s efforts to customize your ShareFile site (and the tips we offer to help you do it yourself) are consistently among our customers’ favorite features.

In his latest Forbes.com post, Jesse Lipson, Citrix VP and GM of data sharing, offers advice to entrepreneurs on how to incorporate customization into their own business to build customer loyalty and a competitive edge.

“The era of mass customization is here,” he writes, “and crafty entrepreneurs and big brands alike are capitalizing in big ways on the desires of the masses to express our individuality through the things we buy.”

How can you leverage the power of personalization for your company? Check out Lipson’s advice here, and follow his regular column on Forbes.com.