ShareFile Blog

Boosting customer confidence is as easy as 1-2-3

In today’s market, it can be tough to differentiate yourself from your competitors. Just having the best product isn’t enough — customers need to know you care to become loyal followers. What can you do to help?

Here are a few things to consider if you want to boost your customers’ confidence and show them you’re the best place for their business.

1. Make “professional” your brand.

As a small business, people associate your brand to you yourself. Make it your mission for people to associate professionalism with your brand — that means having the tools, processes and people in place to help you put your best foot forward.

Remember that presentation really does matter. If your appearance is getting attention for the wrong reasons, you’re detracting from your own cause. Do you want to work with someone who looks like he just rolled out of bed? And looking professional goes beyond wardrobe; make sure your promotional collateral, website and social presence inspire confidence and really reflect the quality of your service.

As the saying goes, you only make one first impression — so make that impression one of professionalism to build confidence in your business.

2. Be human; be reliable.

Even with the best of products or services, no one trusts a nameless, faceless entity. Being professional doesn’t mean you should sacrifice your personality. You and your employees put a human face on your business and give your customers someone to whom they can relate. So make sure everyone at your company knows that showing customer empathy is a top priority.

Your customers should know that when they deal with your business, they will always have a trustworthy, friendly and competent person on the other side.

3. Care how you share.

You may not know it, but the way your sync, share and store your files is a reflection of your business. Unbranded, freemium file-sharing services make you look unprofessional. And scattered paper, random thumb drives and lost files give the impression that you are unorganized and apathetic. You need a service that will mirror your professionalism to keep customers confident in doing business with you.

Start your 30-day free trial today to see how Citrix ShareFile can change the way you work and help you care how you share.