Jennifer, tell me about your role at ShareFile.
I started at ShareFile in August 2010 as an intern, while I was still in school. I loved the company culture from day one. After starting out in sales operations, I received the opportunity to transition to the marketing side of things, which I thoroughly enjoy. I currently manage social media for ShareFile, so if you’ve tweeted @ us or commented on our Facebook page, I probably responded to you. Oh by the way, I’m the only female on a team full of males (feel sorry for me now).
Why is social media so important to ShareFile?
Social media helps us engage with our customers, provide customer support, educate our prospects, and enhance awareness about our brand. Some of our customers really like to communicate via social sites like Twitter and Facebook and we are able to share the latest ShareFile news, product releases and other valuable content to our followers. We are extremely customer centric so social media allows us to build relationships (and be social, which we love) with our followers by engaging in conversation.
I came across and interesting article this morning. A Japanese company called TechFirm [JP] has just released a special Twitter client for the iPad in the App Store. “Breath Bird” lets handicapped users tweet with their breath. Interesting, right? People who can’t use their fingers can still engage in the Twitter universe by simply breathing into the iPad’s mic.