Today I will be interviewing Jennifer Smith, our Marketing Specialist here at ShareFile. One of her responsibilities is to help ShareFile build relationships online.

Jennifer, tell me about your role at ShareFile.

I started at ShareFile in August 2010 as an intern, while I was still in school. I loved the company culture from day one. After starting out in sales operations, I received the opportunity to transition to the marketing side of things, which I thoroughly enjoy. I currently manage social media for ShareFile, so if you’ve tweeted @ us or commented on our Facebook page, I probably responded to you. Oh by the way, I’m the only female on a team full of males (feel sorry for me now).

Why is social media so important to ShareFile?

Social media helps us engage with our customers, provide customer support, educate our prospects, and enhance awareness about our brand. Some of our customers really like to communicate via social sites like Twitter and Facebook and we are able to share the latest ShareFile news, product releases and other valuable content to our followers. We are extremely customer centric so social media allows us to build relationships (and be social, which we love) with our followers by engaging in conversation.

I may be in the minority, but I still use an RSS reader for home and business use. My feed at ShareFile consists of just under 40 RSS feeds. While I may not read each article, I tend to skim through each and then save interesting ones to read later or to share via Twitter. I read a number of small business sites as well as search marketing and general tech news sites.

Here are a few of the most recent articles I found interesting.

This article originally appeared on BusinessInsider.com

According to Wikipedia, the odds of being struck by lightning over the course of a lifetime are about 1 in 3,000.

Assuming that lightning strikes are independent events, the chances of getting struck by lightning 7 times in one lifetime are about 1 in about 2.2 trillion trillion (that second trillion is not a typo, the number is really that big). Despite incomprehensibly long odds, this is exactly what happened to a man named Roy Sullivan between the years of 1942 and 1977.

Granted, Sullivan was a Park Ranger in Virginia and spent quite a bit of time outdoors, but my point is that the world is a very big place and highly improbable events happen all the time. The law of large numbers says that with a big enough sample, many highly improbable events are bound to occur, like when a woman won the New Jersey lottery twice in a span of four months (odds are about one in 17 trillion). Or like when a college student coded a web site that now has over 500 million users and is worth upwards of 20 billion dollars. The name of this (former) college student is Mark Zuckerberg and the company is, of course, Facebook.