Trade shows can be a great investment for your business if you’re looking to gain a large number of leads in a short amount of time. However, due to the large volume of traffic at most shows and the limited time prospects have to actually spend at your booth, it can be very difficult to manage your trade show leads. There are a plethora of costly resources out there to help you, but the most effective of all is to create an action plan to reach and manage your leads before, during and after the show.

This past week, a few of our team members exhibited at The Sleeter Group’sannual Accounting Solutions Conference in Anaheim, California. We exhibit at the Accounting Solutions Conference every year because it provides a venue where consultants, partners, developers and accountants from all around the country meet to collaborate, network and learn about the latest in accounting and technology innovations.

Our exhibitors, Fletcher Martin and Ted Kirk, had the opportunity to meet and speak with many accounting prospects and clients, demonstrating to them exactly how ShareFile can help them communicate with their clients easily, securely, and professionally.

I recently joined the ShareFile team as the Marketing Events Assistant and wanted to share some tips to maximize your marketing tradeshow efforts.

Exhibiting at a trade show can be one of the most productive and profitable ways to promote your business or product to potential new clients. At the same rate, high booth and travel costs can often result in more money spent than earned if not adequately prepared. To make sure you’re effectively marketing your business or product to your intended audience at a trade show, consider the following six steps to follow before, during, and after the show.