When many of us attend corporate events, we only have one duty, to simply show up. But, have you ever thought about what goes on behind the scenes – the hours of planning, logistics and labor event planners dedicate to ensuring everything runs as smoothly as possible?

Think about an event in terms of a play or a production, because that’s essentially what it is. There is a script writer, director, stage crew, actors, and audience. There are practices, dress rehearsals, and then, the final performance. In the end, the goal is to satisfy your audience and gain new fans.

Here at ShareFile, we are involved in many events on a monthly basis, including trade shows, sponsorships and charity fundraisers. In my role in marketing and events, I have the opportunity to work behind the scenes, and in doing so, I have learned that there are three basic fundamentals of event planning: