Justin Ware has been a key part of the ShareFile design team since he joined the company only 6 months ago. With previous experience in branding and print design, Justin has been able to bring a holistic, consistent approach to ShareFile materials for marketing, development and sales. In the one question, mini-interview below, Justin shares his ultimate advice for new designers.

Sarah: What advice would you give a small business looking to take their web design to the next level?

Justin: Strategy and planning are essential to successful design. Keep this idea in mind, and you can set clear, achievable goals for a design project and take some of the subjectivity out of the process. If you can, sit down with everyone involved with a project to discuss the objectives before getting started. This makes it much easier to talk about your decisions later in the process.

Remember that design is about more than just making an attractive deliverable; the design needs to communicate an idea to the end viewer. Well-designed collateral should be informative and should leave you with a positive feeling about a company’s product or services.