The latest articles from around the web that caught my attention.
6 Marketing Lessons Learned from a Guy Who Eats Frozen Food for a Living: A great post from Gregory Ng from Brooks Bell Interactive and how he has built up his video review site using some excellent marketing tactics. You don’t need to eat frozen food to benefit from Greg’s solid advice.
Stop. Think. Connect.
October serves as a national awareness month for a variety of issues in the US. You may already know that this is the month that many organizations make their biggest push to raise funds for breast cancer research and that communities renew their commitment to the arts, and it’s also National Cyber Security Awareness Month. This year, the National Cyber Security Alliance (NCSA) has kicked off October efforts to promote internet security by announcing their new public awareness campaign, STOP|THINK|CONNECT (http://www.staysafeonline.org/blog/stop-think-connect-first-global-online-safety-campaign-launches-today). The campaign strives to help end users remember that their actions on the web can affect their personal and financial security, as well as the security of others.
A few weeks ago, I read that Google had dismissed one of their employees for violating policies regarding access to user accounts. The employee had used their status within the company to view Gmail and Google Voice accounts. This type of online privacy breach, and those similar to it, have further reinforced that having a secure online environment and data protection plan in place is becoming increasingly necessary.
To try and prevent these breaches, many states in the US have started to pass strict privacy protection laws that require the encryption of personal information that is transferred or stored as backup. Just this week, the FTC supported a new Data Security and Breach Notification Act, which would require businesses to develop data protection plans and restrict unauthorized access to private information.