According to Facebook stats, there are more than 750 million active users- wow! People are spending over 700 billion minutes per month on Facebook. The average user is connected to 80 community pages, groups and events. Facebook is consuming people’s time. Let’s face it; Facebook is a reoccurring daily activity for a lot of people. Wake up, drink coffee, check Facebook, go to work, check Facebook, take a mid-afternoon break… check Facebook, and of course, you’ve gotta check Facebook at the end of the day for the latest postings.
Does your business have a Facebook page? If you aren’t currently using Facebook for your business, you’re missing out on a large chunk of the pie. There are more than 70 translations available on Facebook and about 70% of Facebook users are outside the United States- talk about global reach! Think about how many pages you are personally a ‘fan’ of on Facebook. Although you might not return to those pages very often, you do get updates on your newsfeed when new postings or status updates are posted from those pages. Bingo. Businesses should take advantage of this opportunity to connect with, engage and educate fans.
According to a published report from comScore, one in three U.S. mobile phones is a smartphone. Have you joined the smartphone world? I held out as long as I could (refusing to join the rest of the world and enjoying my less than 24/7 presence from social networking sites) but broke down and got an Android operating device a few months ago. Since that day, I have not been without my smartphone. I’m never Twitterless and I’m constantly checking the latest news headlines and Facebook updates. I’m addicted. Apparently the rest of the world is too– 76.8 million Americans out of 234 million American mobile users have smartphones.
Social Media Examiner, an overwhelming 93% of survey participants indicated that they are currently using social media to market their business. Of the participants, small business owners were more likely to indicate that social media is a key tool in their business. Top social media tools like Twitter, Facebook and LinkedIn are an integral part of the marketing process in today’s businesses.
>Managing several social media accounts is time consuming and at times, hard to maintain with other daily tasks. There are several solutions available that allow you to tweet without even being in front of your computer. Tools like Hootsuite and Tweetdeck (which was recently acquired by Twitter for $40 million), are probably the best known tools used to schedule tweets. You can easily save drafts and schedule tweets from an easy-to-use Web-based dashboard.
Following our accounts can help you get the newest features to integrate ShareFile with your office workflow, and also to keep up with any new versions for the latest upgrades and bug fixes available. You can also follow our blog to stay up-to-date on the latest industry news, updates in file transfer, and expert advice from ShareFile executives and employees.
We update our customers with current happenings in the office and tradeshows where we can be found. The blog is a great place to post comments or questions regarding a specific topic. So if you haven’t already, connect with us and make sure you don’t miss any exciting news here at ShareFile!
If you’re attending the ABA TechShow in Chicago next week, be sure to keep a look out for ShareFile’s own, Laura Ivey and Bill O’Boyle. Word has it that this year’s event will be even larger than in years past, so you may have a hard time trying to find them. They will be located at booth #905, reaching out to those law firms currently searching for ways to send sensitive information with security assurance. With over 2 million users and 15,000 business customers, ShareFile understands the importance of an easy to use system to exchange confidential documents.
ShareFile had the opportunity to exhibit at the UNC-Chapel Hill Career Fair last week and speak to a lot of well qualified candidates. As a result of our continued dedication to raise the bar for service in the technology sector, along with recent growth, we set out to recruit top notch Sales Executives. With a unique proposition for students present at the career fair, we were able to entertain quite a bit of traffic to our booth. We offered $5 for resumes of students who met our specified criteria. We quickly became the “talk” of the career fair once UNC Career Services posted a picture of our booth to Twitter!
Social media is revolutionizing the way small businesses market to their customers. Most small businesses these days engage in one of the following: Facebook, Twitter, Foursquare, blogging, or a combination of a few methods. In fact, according to the WSJ, social media is now considered the #1 activity on the web. There are an estimated 500 million Facebook users and approximately 10,000 Twitter accounts are opened daily. For small businesses, it is essential to integrate your social media marketing tools in order to become the “voice” behind your brand.
The latest articles from around the web that caught my attention.
6 Marketing Lessons Learned from a Guy Who Eats Frozen Food for a Living: A great post from Gregory Ng from Brooks Bell Interactive and how he has built up his video review site using some excellent marketing tactics. You don’t need to eat frozen food to benefit from Greg’s solid advice.