Business Article Roundup
I may be in the minority, but I still use an RSS reader for home and business use. My feed at ShareFile consists of just under 40 RSS feeds. While I may not read each article, I tend to skim through each and then save interesting ones to read later or to share via Twitter. I read a large number of small business articles as well as search marketing and general tech news sites.
Here are a few of the most recent articles I found interesting.
Beyond the Basics: Managing Multiple Twitter Accounts: Local Raleigh marketing and PR veteran Brian McDonald interviews Gregory Ng from Brooks Bell Interactive about how to effectivly use Twitter to manage multiple accounts. This is a very relevant topic for many businesses as they struggle to understand the quickly changing social media landscape.
How to Work in an Office: 37Signals founder Jason Fried presented at a recent TedX event on why the office isn’t a good place to get work done.
Newsletter segmented testing increases clicks by 40%: Brooks Bell Interactive has an amazing case study on how segmented testing can help increase the click-thru-rate of newsletters. Some great information is included. (Case study requires name and email for access).
Gowalla Turns the Tables, Integrates With Foursquare: Location based marketing tool Gowalla has updated and added the ability to check-in using Facebook Places and Foursquare as well as their own service. While location based tools are gaining an increased use, businesses (both b2b and b2c) are struggling to figure out a way for the service to drive sales.
Q&A with McDonald’s Director of Social Media Rick Wion: A Q&A with the McDonald’s social media director.