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How to build a community service presence

Written by on January 28, 2014 in Community - No comments

One of my favorite things about working at Citrix ShareFile is participating in SHARE, our community service program. SHARE began in May 2010 when ShareFile was a small startup interested in giving back to the community. The program had a core planning team that usually only had one or two employees, but over the years, the team has grown into a handful of employees who are passionate about community service.

When we joined the Citrix family, we discovered that community outreach was also incredibly important to Citrix. As a result, SHARE became a part of Citrix’s corporate citizenship, an extended global family that helps Citrix employees share their time and talents with local organizations.

If your company is interested in creating a community service presence, here are my tips for getting started:

Define your focus. Ask your team: what kind of legacy do you want to build? What causes are you passionate about? For example, Citrix focuses on education, environmental stewardship, and technological advancement.

Build relationships in the community. Find several diverse local organizations that match your company’s purpose and goals. Look for partnerships that offer both charitable donations and employee volunteering opportunities.

Designate specific roles on the outreach team. There’s a lot of work to be done by those who are on the core planning team. If someone is great with budgeting, let them handle the financial donations. If someone is very organized, let them organize the volunteers and order T-shirts. If someone is connected to a great organization, let them be the point of contact. If your team grows to where you can form committees, that’s also a great option.

How do you cultivate your own community service presence? Share your tips below! If you want to learn more about Citrix’s corporate citizenship, read more about it on the Citrix website.

About the Author

Kelly Herron is an associate marketing specialist at Citrix ShareFile. Her job includes creating ads, managing display advertising campaigns and having way too much fun in Microsoft Excel. She is also a member of ShareFile’s community service organization, SHARE.